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When your ROAS drops,
the answer is already here.

Budget changes, bid updates, audience edits, creative swaps, new ads. Every change your team makes is logged automatically. No more debugging from memory.

Read-only access. We never touch your ads.

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Ads Journal

12 changes · last 7 days

๐Ÿ’ฐ
4
Budget
๐Ÿ“ˆ
2
Bid
๐Ÿ”„
3
Status
๐ŸŽฏ
1
Targeting
๐ŸŽจ
1
Creative
โœจ
1
New Ads
Time Object Change
Mar 11, 22:15 Summer Sale - Broad
Ad Set
๐Ÿ’ฐ Budget
Mar 11, 21:47 Retargeting - 30d
Ad Set
๐Ÿ”„ Status
Mar 11, 21:20 Black Friday 2025
Campaign
๐Ÿ’ฐ Budget
Mar 11, 20:02 Lookalike 5% - EU
Ad Set
๐ŸŽฏ Targeting

The journal every media buyer needs

Every good media buyer keeps a log. Most don't, until something breaks.

๐Ÿ“‰

ROAS drops Friday night

Open AdPatterns. See that budget was cut on 3 ad sets at 6pm. Forward to the client. Done. No 45-minute audit session required.

๐Ÿ“‹

Client asks what changed

Share the filtered Ads Journal. Every edit, every actor, every timestamp, going back as far as you need. No spreadsheet required.

๐Ÿ‘ฅ

New hire on the team

No more "who changed what" Slack threads. The full account history is already there. Onboarding takes minutes, not days.

What gets tracked

๐Ÿ’ฐ

Budget changes

Every ad set and campaign budget update with exact dollar amounts, before and after.

๐Ÿ“ˆ

Bid updates

Bid strategy switches, bid cap changes, target cost adjustments.

๐Ÿ”„

Status changes

Campaigns, ad sets, and ads going active or paused, with exact timestamp.

๐ŸŽฏ

Targeting edits

Audience changes, age range updates, geo modifications.

๐ŸŽจ

Creative swaps

Ad creative replacements and updates logged automatically.

๐Ÿ‘ค

Who changed it

Every change shows who made it, with full actor attribution.

How it works

1

Connect your Meta account

Click "Connect with Facebook" and grant read-only access. Takes 30 seconds. We never make changes to your ads.

2

We sync automatically

Changes are captured automatically and stored with full before/after values.

3

Filter and find anything

Filter by account, change type (budget, status, targeting), or date range. See exactly what changed and when.

Everything in one place

AdPatterns is not just a change log. It's a full toolkit for media buyers who want clarity instead of chaos.

Ads Journal

Free

Budget, bids, status, creative swaps, new ads. Every change is logged automatically with full timestamps and actor attribution.

Interest Explorer

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KPI Calculator

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Saved Scenarios

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Save your KPI targets per client and funnel type. Instantly compare current performance to your targets without rebuilding every time.

Early adopter pricing: 50 of 50 spots left. Price goes up after.

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$0 /mo

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  • 1 Meta ad account
  • 7-day change history
  • Ads Journal (filterable)
  • KPI Calculator
  • Alerts & Daily Digest
  • Interest Explorer
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billed $149/yr

  • Up to 5 ad accounts
  • Full change history, unlimited
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  • Interest Explorer (500M+ audiences)
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$33 /mo

billed $399/yr

  • Unlimited ad accounts
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You are already paying for this.

The average media buyer spends 4+ hours a week auditing what changed. That time has a real cost.

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Saved per week on manual audits
$800
Monthly value at $50/hr billing rate
2 min
To get a full account change audit

AdPatterns Pro costs $12/mo billed annually. Less than one hour of your time. Cancel anytime.

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